The folks over at Amazon.com announced today that they have made very word in nearly 120,000 books searchable. Talk about bridging the gap between the retail experience and the online experience. Now, much like you might do in the store, you can browse these texts before you buy. But it’s much more that simply browsing. It’s POWER-browsing. You’re able to pinpoint exactly what you’re looking for, rather than relying on titles and descriptions to provide you with the extenet of your information. The marketing potential here is simply amazing.