Who’s taking your drive-thru order?

July 20, 2004 at 10:13 am

Talk about a backwards way of using technology that actually saves money. I guess this says a lot about how cheap telecomm technology is getting:

Pull off Interstate 55 near Cape Girardeau, Mo., and into the drive-through lane of a McDonald’s next to the highway and you’ll get fast, friendly service, even though the person taking your order is not in the restaurant - or even in Missouri.

The order taker is in a call center in Colorado Springs, more than 900 miles away, connected to the customer and to the workers preparing the food by high-speed data lines. Even some restaurant jobs, it seems, are not immune to outsourcing.

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