I feel like I’m doing a lot of Obama blogging this week, but I suppose that’s the flavor of the month right now.

This article from Margery Eagan in the Boston Herald begins to capture what I’m afraid is going to happen with the Obama campaign if there’s not a deliberate shift made from image to content:

I’m an Obama girl and my man throttled Hillary Clinton, again, Tuesday night.

Suddenly, the impossible is real.

Suddenly, I’m nervous. Very nervous, actually.

I’m nervous because an otherwise normal grownup told me yesterday she’s watched the will.i.am (Black Eyed Peas) “Yes We Can” Obama video about 100 times and gets “weepy” every time.

…

These true believers “Obama-ize” everything. They speak Obama-ese. Knit for Obama. Run for Obama. Gamble - Hold ’Em Barack! - for Obama. They make Obama cakes, underwear, jewelry. They send Valentine cards reading, “I want to Barack your world!”

At campaign rallies people scream, cry, even faint as Obama calmly calls for the EMTs. When supporters pant en masse, “I love you!” (like The Beatles, circa 1964), Barack says, “I love you back” with that deliciously charming, almost cocky smile.

She’s right, of course, and this should be a wake-up call for Obama. McCain is sitting back collecting money, taking the early shots from the media, biding his time, waiting for this campaign to kick into overdrive. The Obama euphoria is going to get really old really quick. That is, unless Obama can turn the focus away from himself and put it on his ideas.